'WSJ,' 'NYT' introduce new online video initiatives
New York—Both The Wall Street Journal and The New York Times have introduced new online video initiatives. The Journal has launched a dedicated YouTube channel that makes available on-demand content from the newspaper's video programming. The Journal is also debuting “Off Duty,” a daily lifestyle show that will air each business day at 6 p.m. ET on WSJ.com and WSJ Live, the newspaper's interactive video application.
“Off Duty,” which will debut on Monday, Feb. 6, will be available for on-demand viewing on the Journal's YouTube channel. The exclusive launch sponsor for the Journal's YouTube channel is OppenheimerFunds.
The New York Times launched Business Day Live, a new live video program covering the top business stories of the day. The Times said the program will run about six minutes long, although it plans to lengthen the program in the coming months. Hickey Freeman is the program's official launch sponsor.