1105 Media unit launches marketing services division

Irvine, Calif.—1105 Media's Enterprise Computing Group, which publishes Federal Computer Week, has launched a new marketing services division. Called Smart Markets, the marketing services group will provide website development, lead-generation programs and advertising creative to clients.

In conjunction with the new division's creation, Doug Barney has been named VP-new content initiatives. Previously, he was VP-editorial director.

Originally posted on: 1/27/12

FILED UNDER:

1105 Media
Comment

As digital options increase, so do challenges

The theme of American Business Media's Annual Conference, held last week in San Francisco, was “The Customer-driven Future.” The presenters and panelists at the conference focused on the methods that b-to-b media companies could use to derive more revenue from their readers—especially their digital ...

Gregg Hano
Senior VP-corporate sales,
Bonnier Corp

New Mag+ CEO sees b-to-b publishing opportunity

Digital Directions: What will be your first steps at Mag+?
Gregg Hano: My first steps are going to focus on two things. One is the product, and keeping the product strong and continuing to innovate. And then (second) is sales, continuing to grow the number of users,...

Digital Publishing
Ancillary Revenue
Sales & Marketing
Marketing Services
M&A
Events
Media Industry Stats
Production
Audience Development
People

LOG IN

CLOSE
E-mail:
Password:
    

Forgot your password?

New to Media Business?
Click to register for full access.