Report: Media execs cautiously optimistic
New York—Media executives are cautiously optimistic about this year, according to the “2012 Media Growth Survey Report,” released by Jordan, Edmiston Group and Econsultancy. Few of this year's respondents were optimistic about organic growth in their businesses: Just 65% anticipate organic growth as a key growth driver in their business in 2012 compared with 82% a year ago.
Seventy-seven percent said that launching new products or services would be a key growth driver this year compared with 76% a year ago.
The survey found that large companies appeared poised to be the most active in the mergers and acquisitions market. Seventy-one percent of companies with more than $250 million in revenue planned to make an acquisition this year. However, just 45% of companies that large planned to make a divestment.
The survey, conducted online in the third quarter of 2011, had 325 media industry executives and influencers respondents, with several also participating in one-on-one phone interviews, which were conducted in the fourth quarter of 2011.