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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-Up with Kathy Button Bell, CMO at Emerson

  

SOCIAL MEDIA MARKETING

 

Twitter acquires news aggregator Summify

January 20, 2012 - 11:46 am EDT
   
 
   
 
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    These are the results of BtoB's exclusive research study that focuses on how b2b marketers are leveraging social media. Social media is now mainstream, no longer a niche channel.

    This study not only looks at the demand for LinkedIn, Facebook, Twitter, and others but how marketers are using the unique applications of each to their best advantage across all marketing functions. All findings are based on research representative of the true population of b2b marketers.

    San Francisco—Twitter has acquired Summify, whose service aggregates news stories for users based on social relevance. Financial terms of the deal were not disclosed.

    Summify, based in Vancouver, British Columbia, monitors users' own social connections for what's being shared on Facebook, Google Reader and Twitter, and—based on the assumption that these news items also are of interest to the user—delivers a daily digest via email or an iPhone app.

    Summify said it would be shutting down its service. Neither Twitter nor Summify indicated how or if the technology would be blended into Twitter's existing service.






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