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Response in the era of spam: As easy as Pi

By Sharon Crost, global online marketing / social media manager, Hitachi Data Systems

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SOCIAL MEDIA MARKETING

 

YouTube video usage surges at year-end

January 18, 2012 - 12:31 pm EDT
   
 
   
 
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    		•
     
    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Reston, Va.—Video sharing site YouTube.com attracted 157.2 million unique visitors in December, up 9% from the same period a year earlier, according to Internet marketing research company comScore Inc.

    According to comScore's U.S. online video rankings, YouTube's share of the total Internet audience for the month reached 86% in December.

    Among other findings in the report, video channel Hulu.com delivered the most video ad impressions, with almost 1.5 million ads rendered in December, up 22% from the year-earlier period. Across the entire Internet, video ad deliveries increased 20% to 7.1 million.

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