John Kennedy, VP-corporate marketing, IBM Corp.
“It is hard to say whether the tablet or any one platform would be the primary platform. A bigger question is, what will come after the tablet? There could be a whole range of technologies we have yet to see that innovative companies are working on that will give markets and audiences new ways to consume information. What's important is, regardless of where your target audience is, understanding how they consume information and using the right tools so you can communicate together and they can be engaged.”Tom Haas, CMO, Siemens Corp.
“In some respects, I almost think it is now. It's so ubiquitous. When I go to conferences or am on a plane or train, I see everyone carrying something. But I think it's really a little early to tell. Technology changes so rapidly that we will really see a multitude of things. I don't think it will be any one platform but a multitude of ones that will work seamlessly. Whether you're looking at your smartphone, or your iPad or your laptop, you will just go from one to the other. But the technology will improve significantly so you will not notice the difference.”Dan Collins, VP-corporate communications, Corning Inc.
“I'm not sure it will be the primary marketing platform, but it will certainly be a very instrumental marketing platform. As younger people move on and on, they are much more technology-literate. They are using tablets as a primary means of communication. So I do think the tablet will be somewhat of a ubiquitous tool; but I don't think it will be the primary marketing tool.”
