Media and marketing M&A up in 2011

New York—The number of merger and acquisition transactions in the media and marketing industries increased to 1,409 last year, an increase of 15% over 2010, according to the “2011 Year End Merger and Acquisition Trend Report for the Media & Marketing Industry,” released by investment bank Berkery, Noyes & Co.

In the same time frame, the aggregate value of deals was up 41% to $54.12 billion, Berkery, Noyes said. The most active segment was marketing, which saw the number of deals increase 29% to 428. The most active buyer was Publicis Groupe, which announced or closed 24 deals in 2011.

The media EBITDA (earnings before interest, taxes, depreciation and amortization) multiple increased slightly in 2011, to 10.6x, up from 10.4x in 2010 and 7.0x in 2009.

Originally posted on: 1/6/12

FILED UNDER:

M&A, Berkery, Noyes
Comment

As digital options increase, so do challenges

The theme of American Business Media's Annual Conference, held last week in San Francisco, was “The Customer-driven Future.” The presenters and panelists at the conference focused on the methods that b-to-b media companies could use to derive more revenue from their readers—especially their digital ...

Gregg Hano
Senior VP-corporate sales,
Bonnier Corp

New Mag+ CEO sees b-to-b publishing opportunity

Digital Directions: What will be your first steps at Mag+?
Gregg Hano: My first steps are going to focus on two things. One is the product, and keeping the product strong and continuing to innovate. And then (second) is sales, continuing to grow the number of users,...

Digital Publishing
Ancillary Revenue
Sales & Marketing
Marketing Services
M&A
Events
Media Industry Stats
Production
Audience Development
People

LOG IN

CLOSE
E-mail:
Password:
    

Forgot your password?

New to Media Business?
Click to register for full access.