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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-Up with Kathy Button Bell, CMO at Emerson

  

 
'BtoB' calls for nominations for most innovative social media programs

January 3, 2012 - 6:01 am EDT
   
 
   
 
OTHER STORIES ON BtoB
  • Focus on the power of one page
  • Are Facebook ads valuable or a waste of money?
  • Deducing ways to appeal to today's and tomorrow's business leaders
  • Marketing budgets increase, but with some surprises
  • Your virtual identity: Be anonymous at your own risk
  • Quit blogging and just go with … Facebook?
  • Marketing innovation lessons courtesy of 'dry farming' and 'truffling'
  • Transforming from a house of brands to a brand house
  • Walking the Path of Content Marketing
  • Content marketing: Trigger conversations, achieve conversions and create customers
  • New York—Attention, b2b marketers and agencies: Show us your best and most innovative social media marketing programs. Our editorial team will choose the best submissions and recognize them in the March 12 issue of BtoB and at an awards ceremony in San Francisco on March 20.

    We're currently accepting entries in the following categories: Best use of Facebook, Best use of Twitter, Best use of LinkedIn, Best use of mobile, Best viral video, Best corporate blog, Best closed community and Best social media integrated program across multiple channels (tech and nontech).

    Integrated, video and mobile campaigns must have debuted in February 2011 or later; we will not consider campaigns entered last year. Although Facebook pages, Twitter and LinkedIn accounts, blogs and closed communities can have a creation date prior to February 2011, we will only consider materials distributed via these platforms February 2011 and later.

    In addition, our readers will have the opportunity to vote online for their favorite entries from a tech and nontech company, and we'll reveal their People's Choice winners at the award ceremony.

    Visit www.btobonline.com/socialmediaawards for more information.

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