HiveFire adds social features to content management platform

Cambridge, Mass.—Content marketing company HiveFire Inc. has upgraded its content curation platform, adding tools that help find, organize and share pertinent third-party social content.

The company's Curata Web-based platform now allows marketers to find relevant content cited in Twitter posts for sharing via their online news sites, social channels, RSS feeds and email newsletters, leveraging marketing content they might otherwise have missed, the company said.

The upgrade also allows audiences to comment on content using the third-party Disqus platform.