Chicago—The Business Marketing Association has begun pre-registration for its annual conference, which will be held May 30 through June 1 here.
The conference, which has a theme of “Grow,” will focus on how b2b marketing organizations are achieving growth in customer demand, sales and profitability.
The keynote speaker for the conference will be Jim Stengel, former CMO at Procter & Gamble Co. and author of the upcoming book, “Grow: How Ideals Power Growth and Profit at the World's Greatest Companies” (Crown Business, December 2011).
Other speakers include Greg Brown, chairman-CEO of Motorola Solutions, and Eduardo Conrado, senior VP-CMO at Motorola Solutions (who will conduct a joint presentation); Kathy Button Bell, senior VP-CMO at Emerson; and Brian Chermside, VP-chief commercial officer at Dow Corning.
The BMA is offering discounted rates to BMA members and nonmembers during pre-registration, which will run until Jan. 30, at www.marketing.org/grow.
