San Francisco—NetShelter Technology Media, an online ad network of technology bloggers, has unveiled a new ad platform combining banner advertising, content marketing and social media. Dubbed inPowered, the new platform allows marketers to include in their online ads links to relevant content curated from NetShelter's network of more than 4,500 bloggers.
NetShelter said the platform can be used to measure the consumption of the curated articles. InPowered provides marketers with intelligence that benchmarks their share of influence compared with competitors in a range of tech categories, such as tablets, smartphones, cloud computing and security, according to company. The platform also allows marketers to identify top influencers, blogs and content by measuring social sharing on Facebook, LinkedIn, Twitter and other social networking sites.
“While conventional display ads promote brand messages, inPowered ads provide an innovative new way to shape opinions and build brands by leveraging tech influencers socially,” said Peyman Nilforoush, NetShelter CEO, in a statement.
