Kathy Button Bell, VP-CMO, Emerson

“I think for next year the most important actual tech tool we'll be using is probably trying to build our new marketing Intranet on SharePoint 2010. We're also trying to find better ways to control our streaming video, going with things like Limelight Networks [video delivery platform]. We're seeing a huge increase in the amount of video we're using, so we want to be more efficient in not just using YouTube to hold these vehicles but also using some more commercial technologies for ourselves.”

Eduardo Conrado, senior VP-CMO, Motorola Solutions

“When you think of sales enablement, there are three key components we're investing in. We're finishing up our worldwide rollout of marketing automation, tying that into our Salesforce.com rollout on the sales side. And we're complementing that with knowledge-management systems. With sales enablement, part of the challenge—and opportunity—is providing the right content to the sales team and channel, based on the opportunities they have. I think a lot of that sales enablement will be based on and aided by IT systems.”

Mark Wilson, senior VP-corporate and field marketing, Sybase Inc.

“We'll invest in a few things. One, we'll put more investment into thought leadership content, the whole ability to create more and stronger content. We'll invest in mobile. And we'll invest more in technology that allows us to better target customers at an account level, and specifically within accounts.”