Randall S. Rozin, global director-brand management and marketing communications, Dow Corning Corp.

“We'll use a of blend investments to enhance our customer relationships, our market intimacy and our efforts to ensure our brands remain relevant, differentiated and credible. Expansion of digital experiences and interactions—website, social, mobile—will play a prominent role as customers reach out to us and to each other for improved information and service flows. Improved localization of content, streamlining our marketing processes, and experimentation with emerging media and automation will also expand as we work to find the right mix to deliver higher value and superior customer experiences.”

Andy Bosman, chief marketing and communications officer, Navigant Consulting

“One of the outcomes of the recent economic struggles has been a more aggressive push to clientcentric marketing programs, particularly as they relate to service marketing. While this shift in focus for many was taken out of economic necessity, the benefits of more integrated communications have moved many groups, including ours, to client segment-targeted and thought-based outreach being more of the rule than the exception. As we enter 2012, we are continuing to increase the percentage of our investments in thought-leadership programming, direct client channel communications and client relationship development programs.”

Brian Krause, VP-global marketing and communications, Molex Inc.

“We continue to invest in initiatives that support both new customer generation and new sales for Molex. The programs we are driving are designed to bring customers/prospects to Molex.com, support longer stays on the website and keep them coming back for more content. Investments such as a marketing automation platform that captures leads and nurtures them to a new sale, a focus on integrated campaigns that allow our many touch points to reach out to our customers, social business enablement and search engine optimization that align the Molex brand with industry issues and trends are a few examples. We continue to invest in customer-facing programs that allow us to engage in a consistent manner, pushing valuable content to engineers that they can use in the design of innovative products.”