Marketfish introduces new data appending process

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November 8, 2011 - 12:01 pm EDT

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Seattle—Marketfish has introduced a new data appending service that includes more than 100 filters. The new offering provides marketers with real-time counts of all lists managed by Marketfish, a self-service online platform for direct and email list marketing, and is intended to help marketers reach more precisely targeted audiences.

“In the past, marketers had to work manually to find counts on lists they are interested in” Dave Scott, CEO of Marketfish, said in a statement. “By appending every record on our platform with hundreds of data elements, we can provide advertisers with real-time counts in seconds rather than days.”