ABC, Adobe team up to add new digital audience measurement capabilities

Arlington Heights, Ill.—ABC Interactive, the digital arm of the Audit Bureau of Circulations, has announced it is working with Adobe Systems to make it easier for newspaper and magazine publishers to report audited website, mobile app and digital publication data.

ABCi is working with Adobe to accredit the company's AudienceResearch, a new digital audience measurement tool that helps tabulate online usage metrics via Adobe SiteCatalyst, an analytics application. The goal is to help publishers add more digital audience data to ABC's Consolidate Media Reports.

“Working with trusted industry organizations like ABC, the Adobe AudienceResearch tool—initially measuring metrics from websites, mobile applications and digital magazine editions—is our first step towards delivering a comprehensive digital audience report,” said Aseem Chandra, VP-product marketing at Adobe's digital marketing business, in a statement.