Benchmarks

Top 50 Sectors - October 2011

RANKCategory
No. of mags.
Ad pagesAd revenue (in $mil.)Total no. of advertisersTotal no. of ad insertionsAvg. no. of advertisers per issueAvg. no. of insertions per advertiser
2011 YTD
2010 YTD
% chg
2011 YTD
2010 YTD
% chg
2011 YTD
2010 YTD
% chg
2011 YTD
2010 YTD
% chg
2011 YTD
2010 YTD
% chg
2011 YTD
2010 YTD
% chg
1Motor Trucks & Accessories
25
16,475
14,927
10%
$85.60
$82.10
4%
1,698
1,666
2%
19,912
18,940
5%
64.35
53.69
20%
9.7
8.96
8%
2Engineering & Construction
47
11,834
13,966
-15
59.90
61.50
-3
3,493
4,512
-23
21,042
26,059
-19
33.52
31.74
6
3.38
3.09
9
3Financial
40
8,534
9,530
-10
116.00
124.00
-7
1,811
1,958
-8
11,838
13,671
-13
23.19
23.02
1
4.71
4.86
-3
4Radio, TV & Video
28
8,411
8,929
-6
76.80
78.90
-3
1,690
1,809
-7
11,796
13,062
-10
24.96
23.49
6
4.97
4.93
1
5Automotive
28
8,361
9,318
-10
67.00
74.00
-9
2,390
2,584
-8
15,608
17,471
-11
31.79
32.13
-1
3.49
3.6
-3
6Electronic Engineering
28
8,299
9,700
-14
80.50
93.00
-14
1,818
2,046
-11
13,008
14,811
-12
35.31
37.02
-5
4.56
4.74
-4
7Travel, Business Conventions & Meetings
34
8,221
8,674
-5
89.40
90.80
-2
2,635
2,766
-5
9,286
10,113
-8
35.13
32.73
7
3.12
3.13
-1
8Pharmaceutics & Pharmacology
33
8,070
8,891
-9
62.20
69.30
-10
1,769
1,930
-8
8,116
9,064
-10
31.52
30.87
2
4.56
4.6
-1
9Dental
24
7,594
7,622
0
75.50
73.80
2
1,133
1,179
-4
9,365
10,808
-13
37.04
33.43
11
6.7
6.46
4
10Computers
39
7,462
8,614
-13
159.00
178.00
-10
1,677
1,893
-11
8,764
10,254
-15
21.75
21.37
2
4.45
4.55
-2
11Advertising & Marketing
31
6,907
8,786
-21
62.70
76.30
-18
2,946
3,075
-4
10,968
13,779
-20
26.26
24.47
7
2.34
2.85
-18
12Grocery
15
6,299
6,480
-3
66.40
70.70
-6
1,912
1,804
6
8,930
9,297
-4
40.38
37.89
7
3.29
3.59
-8
13AC/Heating/Plumbing/Refrigeration
15
6,113
6,810
-10
48.30
53.10
-9
1,216
1,308
-7
8,757
9,729
-10
37.74
37.41
1
5.02
5.2
-3
14Multispecialty & Primary Care
12
6,088
6,617
-8
70.90
72.90
-3
961
1,077
-11
6,072
6,714
-10
32.56
31.96
2
6.33
6.14
3
15Building
24
5,926
6,521
-9
61.30
62.80
-2
1,906
1,863
2
8,588
9,719
-12
33.48
34.14
-2
3.11
3.5
-11
16Food—Processing & Distribution
17
5,912
6,749
-12
31.90
36.40
-12
1,397
1,556
-10
8,739
10,175
-14
40.22
40.17
0
4.23
4.33
-2
17Banking
25
5,657
6,106
-7
29.40
32.90
-11
926
1,017
-9
10,212
11,685
-13
15.33
15.22
1
6.1
6
2
18Architecture
17
5,587
5,820
-4
42.60
41.70
2
1,886
2,018
-7
10,903
12,045
-9
49.01
47.32
4
2.96
2.88
3
19Metal, Metalworking & Machinery
16
5,378
5,555
-3
29.50
30.60
-3
1,913
2,000
-4
9,550
10,366
-8
42.35
38.31
11
2.81
2.77
1
20Insurance
20
5,050
5,946
-15
36.10
40.50
-11
932
1,072
-13
6,446
8,155
-21
21.04
22.35
-6
5.41
5.54
-2
21Beauty & Hairdressing
11
4,998
5,017
0
33.00
29.90
10
746
794
-6
5,876
6,364
-8
57.45
52.81
9
6.7
6.31
6
22Petroleum & Oil
15
4,790
5,014
-4
40.40
41.00
-1
1,702
1,682
1
7,351
7,763
-5
32.58
31.14
5
2.81
2.98
-6
23Aviation & Aerospace
26
4,776
5,714
-16
43.70
53.20
-18
1,454
1,547
-6
6,960
8,312
-16
21.91
20.78
5
3.28
3.69
-11
24Landscape, Garden Supplies
16
4,693
5,352
-12
26.60
31.00
-14
1,374
1,651
-17
9,442
11,155
-15
38.79
39.94
-3
3.41
3.24
5
25Product Design Engineering
14
4,690
4,723
-1
40.90
41.40
-1
1,334
1,407
-5
8,512
8,766
-3
38.44
35.51
8
3.51
3.35
5
26Security
12
4,566
4,950
-8
26.60
27.10
-2
817
902
-9
6,737
7,145
-6
44.33
43.8
1
5.58
5.48
2
27Water Supply & Sewage Disposal
15
4,542
5,085
-11
23.10
25.70
-10
1,640
1,790
-8
11,380
13,268
-14
35.21
36.06
-2
2.77
2.84
-2
28Science, Research & Development
18
4,541
5,489
-17
36.30
43.80
-17
2,026
2,284
-11
7,744
9,613
-19
27.52
28.89
-5
2.24
2.4
-7
29Optometry & General Eye Care
10
4,499
3,891
16
32.00
13.10
145
548
553
-1
4,914
4,228
16
48.9
41.84
17
8.21
7.03
17
30Business
16
4,291
4,843
-11
224.00
182.00
23
1,741
1,943
-10
5,834
6,768
-14
23.19
23.17
0
2.46
2.49
-1
31Motion, Talk, Sound, Commercial Pictures, etc.
12
3,901
4,600
-15
44.30
41.90
6
1,842
1,993
-8
6,218
7,434
-16
26.9
27.22
-1
2.11
2.3
-8
32Educational
19
3,760
4,272
-12
25.60
29.40
-13
1,723
1,812
-5
5,522
6,371
-13
20.55
20.84
-1
2.18
2.35
-7
33Healthcare Business Management
16
3,545
3,979
-11
29.20
31.70
-8
1,371
1,520
-10
5,355
6,013
-11
22.29
22.1
1
2.58
2.61
-1
34Restaurants & Foodservice
11
3,307
3,755
-12
32.70
41.70
-22
705
799
-12
4,437
5,118
-13
33.74
34.45
-2
4.69
4.7
0
35Transportation, Logistics & Distribution
10
3,101
3,009
3
20.40
19.30
5
868
788
10
3,443
3,213
7
42.49
37.61
13
3.57
3.81
-6
36School Administration
16
3,094
3,300
-6
24.50
26.80
-9
990
1,056
-6
4,441
4,841
-8
26.44
25.58
3
3.12
3.12
0
37Ophthalmology
12
2,966
3,519
-16
12.20
14.20
-14
408
465
-12
3,497
4,337
-19
24.11
25.69
-6
7.27
7.56
-4
38Military/Naval
14
2,960
3,650
-19
24.70
30.00
-18
805
856
-6
3,806
4,594
-17
14.37
16.66
-14
3.67
4.26
-14
39Electrical
13
2,905
3,001
-3
26.40
26.70
-1
793
799
-1
4,147
4,325
-4
30.58
28.58
7
3.66
3.75
-2
40Legal
12
2,649
3,038
-13
26.30
29.70
-12
892
943
-5
3,901
4,511
-14
22.64
22.5
1
2.97
3.22
-8
41Police, Law Enforcement & Penology
13
2,638
3,379
-22
9.70
12.20
-21
885
1,008
-12
4,698
5,934
-21
30.68
34.84
-12
2.98
3.35
-11
42Hotels, Motels, Clubs & Resorts
10
2,580
2,845
-9
25.10
24.40
3
782
872
-10
3,994
4,512
-11
30.36
31.96
-5
3.3
3.26
1
43Government (Local, State & Federal)
14
2,567
2,930
-12
35.10
42.10
-17
725
731
-1
2,970
3,390
-12
19.9
19.53
2
3.54
4
-12
44Veterinary
9
2,428
2,515
-3
21.20
19.10
11
437
495
-12
3,850
4,558
-16
27.91
25.92
8
5.55
5.08
9
45Printing & Printing Processes
10
2,052
2,761
-26
13.80
19.30
-28
676
792
-15
4,992
6,785
-26
26.65
29.38
-9
3.03
3.48
-13
46Physical, Occupational & Other Therapy
9
2,011
2,314
-13
7.00
7.40
-6
1,174
1,353
-13
5,398
6,614
-18
26.47
27.89
-5
1.71
1.71
0
47Human Resources
9
1,956
2,189
-11
21.20
22.50
-6
490
545
-10
2,537
2,947
-14
24.15
23.29
4
3.99
4.01
-1
48Building Management & Real Estate
10
1,912
1,952
-2
18.70
19.20
-3
726
758
-4
2,606
2,811
-7
25.16
24.72
2
2.63
2.57
2
49Biotechnology
9
1,823
2,258
-19
14.20
17.60
-19
461
496
-7
1,685
2,205
-24
28.49
31.37
-9
3.95
4.55
-13
50Sales Management
9
1,566
2,159
-27
8.00
12.40
-35
611
766
-20
2,186
2,885
-24
23.03
28.04
-18
2.56
2.81
-9
51Pediatric Medicine
10
1,344
2,183
-38
6.10
9.90
-39
274
335
-18
1,473
2,027
-27
14.61
21.83
-33
4.9
6.51
-25
52Nursing
11
1,097
1,223
-10
8.80
9.40
-7
435
500
-13
1,541
1,787
-14
14.07
14.56
-3
2.52
2.44
3
Source: Inquiry Management Systems (IMS)—Magazine Health Watch, October 2011 Note: All data presented in the table above include revenue data based on rates, if available. Only markets with nine or more titles are included.

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