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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-Up with Kathy Button Bell, CMO at Emerson

  

 
Google, AmEx launch joint promotion

October 26, 2011 - 12:31 pm EDT
   
 
   
 
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  • Focus on the power of one page
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  • Deducing ways to appeal to today's and tomorrow's business leaders
  • Marketing budgets increase, but with some surprises
  • Your virtual identity: Be anonymous at your own risk
  • Quit blogging and just go with … Facebook?
  • Marketing innovation lessons courtesy of 'dry farming' and 'truffling'
  • Transforming from a house of brands to a brand house
  • Walking the Path of Content Marketing
  • Content marketing: Trigger conversations, achieve conversions and create customers
  • Mountain View, Calif.—Google, which owns the YouTube video sharing site, and American Express Co., whose AmEx OPEN portal provides services for small businesses, have launched a video contest encouraging businesses to “tell their stories.”

    The contest is in support of YouTube's My Business Story tool, launched Tuesday, which allows businesses to produce promotional videos via the site, and AmEx's Small Business Saturday promotion, encouraging shoppers to patronize local businesses on the Saturday after Thanksgiving.

    Thirty-six winning entrepreneurs who best demonstrate community support, customer service and innovation will be featured on the YouTube home page.

  • Four A's, ANA urge marketers to develop piracy best practices
  • Marketing gets personal
  • Marketers look to build brand, drive revenue
  • 5 tips for working with your online agency
  • Doremus and Ogilvy & Mather
  • Tech enables, complicates content marketing goals
  • IAB chief to members: Threats 'very, very real'
  • Outlook 2012
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