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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-Up with Kathy Button Bell, CMO at Emerson

  

 
AdForum, PBworks announce product integration

October 14, 2011 - 12:31 pm EDT
   
 
   
 
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  • New York—AdForum, an online resource for the advertising industry, and PBworks, which provides hosted collaboration services, announced the integration of PBworks' New Business Hub and AdForum's Creative Library.

    Under the integration, AdForum will use New Business Hub with its Creative Library to let clients conduct searches on ad campaigns. The new service lets users organize ads into playlists or load them into an electronic “war room.”

    The New Business Hub/Creative Library integration will be available later this year.

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