'Media Business' debuts redesigned website
BtoB's Media Business has launched a completely redesigned website at mediabusiness-online.com.
The new design has been created to visually distinguish the site from its parent, btobonline.com, as well as make navigation easier and create a sharper focus on developing areas of interest to business publishers.
Undertaken during the past year by Media Business Design Director Marty Musker and Web Director Jeffrey Buddle, the redesign involves several major changes.
The overall look has been updated, with a lighter color palette and a new navigation structure.
The revised navigation at the top of each page now directs users to newsletters, special reports, video content, the BtoB home page and a search form. Department and site navigation links can now be found at the bottom of each page.
The home page has been divided into sections, including latest news headlines, stories from the current print issue, links to the most recent newsletters and commentary from business publishing executives. Department pages now include a number of links to industry resources, associations and blogs, in addition to recent headlines. Media Business newsletters now have dedicated section fronts.
“We are hoping the business publishing professionals who have come to rely on Media Business for the most thorough coverage of our industry will find our content more useful and easier to find than ever,” said Media Business Publisher Bob Felsenthal. “Everyone's under time constraints these days, so hopefully this will offer valuable information very quickly.”
Another emphasis has been on more clearly categorizing content to reflect the diverse services and products that media companies are adding, including marketing services, lead generation and new technologies.
“We know from firsthand knowledge how quickly the b-to-b media landscape is evolving,” said Media Business Editor John Obrecht. “This redesign reflects that evolution and allows enough flexibility to grow and change.”