Rockville, Md.—Email messages timed for early morning delivery enjoy relatively better performance, according to a new study from email marketing service provider MailerMailer.
According to the company's 11th annual “Email Marketing Metrics Report,” emails delivered between 1 a.m. and 5 a.m. outperform those sent at other times in open and click rates. A similar trend was found for early evening delivery, with jumps in open and click rates for email delivered between 6 p.m. and 7 p.m. local time.
The report, which also examines bounce rates, personalization and subject lines, is based on about 977 million email messages sent last year by 1,600 MailerMailer customers.