Eduardo Conrado, senior VP-CMO, Motorola Solutions

“We will continue our "Rise' campaign around the solutions we offer, and we will ramp up a new campaign focusing on innovation. We'll be using interactive, print and trade shows, focusing on the key verticals we serve in government and enterprises. We'll also be using social platforms, such as Facebook, in some markets where our customers use it, and we also have Twitter accounts tied into our key verticals. Also, with our marketing automation system, we'll do outbound emails tied to websites with personalization attached to that.”

Scott Coleman, VP-chief marketing and sales officer, DuPont

“In the fourth quarter we will be staying the course and continuing our current spend. We'll be continuing our "Horizons' [TV] program with BBC Global, as well as our partnership with National Geographic [print and online]. Those have been two great media platforms for us, and we're exploring plans to significantly build upon those. We will also be building out the DuPont Commercial system, which interconnects some of our best practices and tools internally. There is a big effort under way to fill that platform out.”

Mark Wilson, senior VP-corporate and field marketing, Sybase Inc.

“We'll be launching a new ad campaign supporting analytics, which will launch [in September] and run through the end of the year. The campaign is designed to build our leadership position in analytics, and we'll primarily use online, print and mobile for that campaign. We'll also continue our campaigns for enterprise mobility and capital markets, and we'll use a mix of print, online, TV, outdoor and social media.”