Meredith introduces magazine ad performance guarantee
New York—Meredith Corp. has introduced the Meredith Engagement Dividend, a new program that guarantees an increase in sales for advertisers in Meredith magazines.
Participating marketers must commit to a minimum level of advertising impressions over a 12-month period across several Meredith titles. The commitment varies by category is only available to marketers with national advertising schedules.
The Meredith Engagement Dividend uses analytics from Nielsen Co. and is based on a 52-week research study conducted by Nielsen across Meredith's database of 85 million magazinereaders from 2009 to 2010.
The research found that advertisers in Meredith magazines in categories including beauty, household goods and over-the-counter drugs were able to increase their product sales by an average of 10%.
“We believe the Meredith Engagement Dividend will significantly change how marketers measure and evaluate performance among magazine brands,” said Tom Harty, president of Meredith National Media Group, in a statement.