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SOCIAL MEDIA MARKETING

 

Monster launches BeKnown professional networking app

June 27, 2011 - 1:01 pm EDT
   
 
   
 
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    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Maynard, Mass.—Monster Worldwide, the parent company of Monster, launched BeKnown, which appears to compete with LinkedIn. BeKnown is a professional networking app designed to enable Facebook users to establish a professional network and search for jobs.

    “BeKnown answers the need and challenge in the marketplace for people to build their professional networks on Facebook while keeping personal and work-related contacts and content completely separate,” said Darko Dejanovic, global CIO and head of product at Monster Worldwide, in a statement.

    BeKnown is available in 19 different languages and is available at http://apps.facebook.com/beknown.

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