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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-Up with Kathy Button Bell, CMO at Emerson

  

 
B2B Integration of Search and Social – Driving Leads from Likes, Links, and +1s

June 16, 2011 - 6:01 am EDT
 


   
 
   
 
OTHER STORIES ON BtoB
  • Are Facebook ads valuable or a waste of money?
  • Deducing ways to appeal to today's and tomorrow's business leaders
  • Marketing budgets increase, but with some surprises
  • Your virtual identity: Be anonymous at your own risk
  • Quit blogging and just go with … Facebook?
  • Marketing innovation lessons courtesy of 'dry farming' and 'truffling'
  • Transforming from a house of brands to a brand house
  • Walking the Path of Content Marketing
  • Content marketing: Trigger conversations, achieve conversions and create customers
  • Advantages of digital come at a cost
    		•

    The convergence of of search engine optimization (SEO), paid search, and social media marketing has created new opportunities and challenges for B2B marketers. In this session, we will provide a forward-looking overview of the rapidly evolving online marketing landscape, and detail how B2B marketers can harness the power of social media to drive profitable leads from search.REGISTER NOW

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