New York—Yodle, a local online marketing company based in New York, announced the acquisition of ProfitFuel, an Austin, Texas-based local search engine optimization agency. Financial terms were undisclosed. Under the acquisition, ProfitFuel will be integrated into Yodle, and its Austin office will become a major hub for the agency. David Rubin, previously CEO of ProfitFuel, will become senior VP-sales at Yodle.