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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-Up with Kathy Button Bell, CMO at Emerson

  

 
American Express OPEN introduces AdManager for small businesses

May 17, 2011 - 2:01 pm EDT
   
 
   
 
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    		•

    New York—American Express OPEN, the company's small-business solutions division, has launched a new tool to help businesses create, target and measure online advertising campaigns.

    AdManager, which is part of OPEN's array of business productivity apps, allows businesses to create template-based ads; test messages against audience segments; and access campaign reporting tools, among other features.

    The AdManager tool, powered by solutions from digital advertising management company AdReady, is priced from $750 a month.

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