Chicago—Sixty percent of U.S. marketers plan to increase spending on virtual events and environments this year, according to research released by Unisfair, an Intercall company and a provider of virtual events. At the same time, 42% of marketers said they planned to reduce spending on physical conference and trade shows in the next 12 months.

Respondents to the survey said they had attended virtual events themselves from unusual places, including bed (27%), beaches or swimming pools (11%) and airplanes (4%). The Unisfair survey was conducted online in April with more than 550 marketers responding.