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SOCIAL MEDIA MARKETING

 

Opinion Research Corp. debuts social analytics service

March 17, 2011 - 12:46 pm EDT
   
 
   
 
OTHER SOCIAL MEDIA STORIES
  • Embrace your online critics
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  • SEC establishes revised social-disclosure parameters
  • Paid and organic postings can be an effective duo
    		•
     
    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Princeton, N.J.—Market research company Opinion Research Corp. has launched a social analytics service to enable its customers to monitor and act on information within social media conversations.

    ORC's Social Analytics Solutions service is offered in collaboration with social media monitoring company Infegy Inc., combining Infegy's Social Radar monitoring and analytics platform with ORC's research capabilities, according to ORC.

    ORC is an Infogroup company.

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