Location: Brookfield, Wis.
URL: www.baderrutter.com
Key executive: Greg Nickerson, CEO
Employees: 180
2010 revenue: $26.0 million
2010 b2b revenue: $20.1 million
Key clients: Dairy Management, Dow AgroSciences, GE Healthcare, Pfizer Animal Health, Standard Insurance
Major 2010 campaigns: Dow AgroSciences, “PowerFlex Battleship,” TV, print, online; Pfizer Animal Health, “INFORCE 3,” print, online, point-of-purchase; PolyOne, “What If,” print
Comments: Increased total agency revenue 15%; added new clients including GE Healthcare, Pfizer Animal Health, Propane Education and Research Council, Standard Insurance and Zurich North America; 77% of total business is b2b
| LARGE AGENCIES | |
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WINNER: Ogilvy READ MORE |
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RUNNER-UP: BBDO New York |
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| HONORABLE
MENTION: Wunderman READ MORE |
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| MIDSIZE AGENCIES | |
WINNER: GyroHSR |
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| RUNNER-UP: Doremus | |
| HONORABLE MENTION: Bader Rutter & Associates | |
| SMALL AGENCIES | |
| WINNER: Stein Rogan+Partners | |
| RUNNER-UP: PJA Advertising+Marketing | |
| HONORABLE
MENTION: RiechesBaird
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| INTERACTIVE AGENCIES | |
| WINNER: BusinessOnLine | |
| RUNNER-UP:
Traction
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HONORABLE MENTION: Digitas |
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