Location: Brookfield, Wis.
URL: www.baderrutter.com
Key executive: Greg Nickerson, CEO
Employees: 180
2010 revenue: $26.0 million
2010 b2b revenue: $20.1 million
Key clients: Dairy Management, Dow AgroSciences, GE Healthcare, Pfizer Animal Health, Standard Insurance
Major 2010 campaigns: Dow AgroSciences, “PowerFlex Battleship,” TV, print, online; Pfizer Animal Health, “INFORCE 3,” print, online, point-of-purchase; PolyOne, “What If,” print
Comments: Increased total agency revenue 15%; added new clients including GE Healthcare, Pfizer Animal Health, Propane Education and Research Council, Standard Insurance and Zurich North America; 77% of total business is b2b
