Location: Boston
URL: www.digitas.com
Key executive: Laura Lang, CEO
Employees: 3,000
2010 revenue: N/A
2010 b2b revenue: N/A
Key clients: Aflac, American Express, ConocoPhillips, Samsung, Staples
Major 2010 campaigns: Aflac, LaunchPad, mobile app for sales enablement; Staples, Staples Advantage, website redesign and sales training; Zimmer, Zimmer.com, website redesign
Comments: Added new clients including Aflac, CA, Comcast, ConocoPhillips, Emerson, Goodyear, Intuit and Owens Corning; won a Silver Effie for “American Express OPEN Forum;” does b2b work for more than half of its client roster
| LARGE AGENCIES | |
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WINNER: Ogilvy READ MORE |
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RUNNER-UP: BBDO New York |
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| HONORABLE
MENTION: Wunderman READ MORE |
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| MIDSIZE AGENCIES | |
WINNER: GyroHSR |
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| RUNNER-UP: Doremus | |
| HONORABLE MENTION: Bader Rutter & Associates | |
| SMALL AGENCIES | |
| WINNER: Stein Rogan+Partners | |
| RUNNER-UP: PJA Advertising+Marketing | |
| HONORABLE
MENTION: RiechesBaird
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| INTERACTIVE AGENCIES | |
| WINNER: BusinessOnLine | |
| RUNNER-UP:
Traction
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HONORABLE MENTION: Digitas |
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