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Countries as umbrella brands

By Tom Nightingale, president-sales and marketing, ModusLink

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Wunderman
Large Agency - Honorable Mention


March 14, 2011 - 10:01 am EDT
 


   
 
   
 
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  • Location: New York URL: www.wunderman.com

    Key executive: Daniel Morel, chairman-CEO

    Employees: 6,000

    2010 revenue: N/A

    2010 b2b revenue: N/A

    Key clients: Dell, Ford, Microsoft, Nokia, Telefonica

    Major 2010 campaigns: Dell, “Take Your Own Path,” print, radio, online, mobile, out-of-home; Microsoft, “Allure Bays,” online; Microsoft, “Social Media Survival Guide,” online, events

    Comments: Won new accounts, including BP Fuels, Cisco, Office Depot and Seagate; acquired Comwerks Interactive, I-Behavior and Marketing Direct; 40% of revenue is b2b

     
    LARGE AGENCIES
     
    Ogilvy
    WINNER: Ogilvy

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    BBDO New York

    RUNNER-UP: Ogilvy & Mather

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    Wunderman
    HONORABLE MENTION: Wunderman

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    MIDSIZE AGENCIES
     
    Gyro:HSR

    WINNER: GyroHSR

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    Doremus
    RUNNER-UP: Doremus

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    Bader Rutter
    HONORABLE MENTION: Bader Rutter & Associates

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    SMALL AGENCIES
     
    Stein Rogan+Partners
    WINNER: Stein Rogan+Partners

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    PJA Advertising+Marketing
    RUNNER-UP: PJA Advertising+Marketing

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    Riecehs Barid
    HONORABLE MENTION: RiechesBaird

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    INTERACTIVE AGENCIES
     
    Business Online
    WINNER: BusinessOnLine

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    Traction
    RUNNER-UP: Traction

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    Digitas

    HONORABLE MENTION: Digitas

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