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Wunderman
Large Agency - Honorable Mention


March 14, 2011 - 10:01 am EDT
 


   
 
   
 
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  • Are Facebook ads valuable or a waste of money?
  • Deducing ways to appeal to today's and tomorrow's business leaders
  • Marketing budgets increase, but with some surprises
  • Your virtual identity: Be anonymous at your own risk
  • Quit blogging and just go with … Facebook?
  • Marketing innovation lessons courtesy of 'dry farming' and 'truffling'
  • Transforming from a house of brands to a brand house
  • Walking the Path of Content Marketing
  • Content marketing: Trigger conversations, achieve conversions and create customers
  • Advantages of digital come at a cost
  • Location: New York URL: www.wunderman.com

    Key executive: Daniel Morel, chairman-CEO

    Employees: 6,000

    2010 revenue: N/A

    2010 b2b revenue: N/A

    Key clients: Dell, Ford, Microsoft, Nokia, Telefonica

    Major 2010 campaigns: Dell, “Take Your Own Path,” print, radio, online, mobile, out-of-home; Microsoft, “Allure Bays,” online; Microsoft, “Social Media Survival Guide,” online, events

    Comments: Won new accounts, including BP Fuels, Cisco, Office Depot and Seagate; acquired Comwerks Interactive, I-Behavior and Marketing Direct; 40% of revenue is b2b

     
    LARGE AGENCIES
     
    Ogilvy
    WINNER: Ogilvy

    READ MORE

    BBDO New York

    RUNNER-UP: Ogilvy & Mather

    READ MORE

    Wunderman
    HONORABLE MENTION: Wunderman

    READ MORE

       
    MIDSIZE AGENCIES
     
    Gyro:HSR

    WINNER: GyroHSR

    READ MORE

    Doremus
    RUNNER-UP: Doremus

    READ MORE

    Bader Rutter
    HONORABLE MENTION: Bader Rutter & Associates

    READ MORE

       
    SMALL AGENCIES
     
    Stein Rogan+Partners
    WINNER: Stein Rogan+Partners

    READ MORE

    PJA Advertising+Marketing
    RUNNER-UP: PJA Advertising+Marketing

    READ MORE

    Riecehs Barid
    HONORABLE MENTION: RiechesBaird

    READ MORE

       
    INTERACTIVE AGENCIES
     
    Business Online
    WINNER: BusinessOnLine

    READ MORE

    Traction
    RUNNER-UP: Traction

    READ MORE

    Digitas

    HONORABLE MENTION: Digitas

    READ MORE

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