Chicago—Marketing intelligence provider AdGooroo has released enhancements to its search marketing link-building tool, Link Insight, adding spam analysis of inbound links, among other features.
The spam tool helps marketers spotlight distinguish links worth pursuing from those that are worthless or damaging. In addition, Link Insight adds Domain Comparison, which analyzes the unique and inbound links of competitors, according to the company.
The new capabilities analyze up to nine competitor sites, showing potential backlinks that are graded according to which has the potential for building traffic, AdGooroo said.
