Austin, Texas—Online traffic quality company Click Forensics has acquired ad-verification provider Adometry Inc., and in the process will change its name to Adometry.
Click Forensics, which traditionally had focused on the search market, said its new name better reflects its growing presence in the display ad arena, reinforced by its acquisition of Adometry. Terms of the deal were not released.
As part of its reorientation, the new Adometry is launching Adometry Ad Analytics, a solution that offers ad verification, attribution and optimization across ad networks and publisher sites, the company said.
