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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-Up with Kathy Button Bell, CMO at Emerson

  

 
SPI selects Arketi as agency of record

November 1, 2010 - 3:17 pm EDT
   
 
   
 
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    		•

    Atlanta—SPI, a technology and outsourcing company, has selected Arketi Group, Atlanta, as agency of record to build its corporate brand. Arketi will be responsible for corporate positioning, messaging, website development and sales collateral. The budget was undisclosed.

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