Sunnyvale, Calif.—Search engine marketing technology company Efficient Frontier has introduced a tool that permits the optimization of Facebook advertising along with search and display ads within one platform and dashboard.

According to Efficient Frontier, the new application allows marketers to create thousands of Facebook ads quickly and target ads to audiences using Facebook’s own segmentation by age, gender and geography.

The platform also offers bid optimization across digital marketing channels, as well as reporting and analytics capabilities, the company said.