Bellbrook, Ohio—Among email marketers who enjoy consistent email marketing success, 67% include three or more calls to action in their campaigns, such as inviting recipients to engage with the company via social media, according to a survey conducted by email service provider JangoMail.

In addition, 82% of the top performing email marketers regularly segment their email lists; 92% root out unsubscribes; 77% read three or more marketing publications regularly; and 90% use such reporting tools as Google Analytics or geotracking analysis.

JangoMail's online survey was conducted in August via email, Twitter and Facebook, and produced 204 marketer respondents.