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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-up with John McDonald, VP-marketing, British Airways

  

 
Yammer rolls out enterprise social network product

September 3, 2010 - 1:00 pm EDT
   
 
   
 
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    		•

    San Francisco—Yammer Inc. announced Thursday that it plans to launch an application platform that will transform its enterprise microblogging product into an enterprise social network.

    The company said that the first applications developed on the platform, which include polls and events, are currently in beta testing and will be released at the end of this month.

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