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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-up with John McDonald, VP-marketing, British Airways

  

 
ComScore buys Nedstat for $36.7 million

September 1, 2010 - 12:28 pm EDT
   
 
   
 
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    		•

    Reston, Va.—Internet measurement company comScore Inc. announced its acquisition of Nedstat, an Amsterdam-based Web analytics firm, in a deal valued at approximately $36.7 million.

    Under the acquisition, Nedstat will become a wholly owned subsidiary of comSore. Nedstat provides analytics technology, including online video measurement solutions.

    Michael Kinsbergen, CEO of Nedstat, will stay on during the transition and will remain involved as a member of comScore's advisory board. Fred Appelman, Nedstat's chief technology officer, and Michiel Berger, Nedstat's chief innovations officer, will join comScore in senior strategy and technology roles.

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