SRDS launches new online service combining Web and print properties

By Sean Callahan

Des Plaines, Ill.—SRDS announced Wednesday that it has launched a new online service that aligns the data for 10,000 Web sites with the company’s traditional consumer and b-to-b magazine database.

With the new service, SRDS hopes to provide media buyers with a more comprehensive view of both the print and Web media outlets available in particular markets. Previously, media buyers had to move back and forth between a magazine service and a Web service for a complete view of a specific market.

"We know the average media planner/buyer using SRDS spends over $5.6 million across 28 integrated campaigns a year, and nearly $1 million of that is spent on digital media," George Carens, SRDS president, said in a statement. "We developed this new version to meet the needs of the thousands of media planners and buyers using SRDS who are actively planning multichannel campaigns." SRDS said that its digital media listings include Web site audience metrics that feature data from: publishers, BPA Worldwide, PERQ/HCI and Compete (a TNS Media company).