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Response in the era of spam: As easy as Pi

By Sharon Crost, global online marketing / social media manager, Hitachi Data Systems

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Media Notes

October 8, 2007 - 11:34 am EDT
   
 
   
 
OTHER STORIES ON BtoB
  • Response in the era of spam: As easy as Pi
  • I just flew in from the trade show and boy are the booths tired
  • Building and maintaining loyalty in a customer-driven World
  • How to market to startups (hint: It's not a one-night stand)
  • Five ways to combine #socialmedia and #contentmarketing
  • Lessons learned from print
  • Stop to smell the roses
  • Video blog: The science behind going viral
  • The decline of newsrooms and the rise of branded publishing
  • Shifting from product-centric to customer-centric
  • New CMP site focuses on future of the Internet

    Technology publisher CMP last week rolled out a Web 2.0 site dedicated to investigating the future of the Internet. The site, called Internet Evolution (www.internetevolution.com), features four types of content: opinion from Internet experts contributing to the site's "thinkerNet" blogosphere; broadcast-quality broadband video documentaries and interviews; investigative reports by CMP reporters and analysts; and user-generated content facilitated via Web 2.0 technology.

    MarketWatch.com adds MarketWatch Community

    MarketWatch.com, which is owned by Dow Jones & Co., has added MarketWatch Community (http://community.marketwatch.com), a financial news service that lets users organize and share MarketWatch.com content with other readers. Available to registered MarketWatch.com users through a community tool to the right of every article, MarketWatch Community lets readers add comments, recommendations and tags to articles.

    Hanley Wood preps `Green Products and Technology'

    Construction publisher Hanley Wood in February will introduce Green Products and Technology. The magazine, which will have an initial circulation of 35,000, will appear four times in 2008. The media platform will include a biweekly e-newsletter, "Green Products Update"; a Web site at greenproductsmanagazine.com; and the Green Products & Technology Expo, which will be held in Austin, Texas, in October 2008.

    NYTimes.com launches branding campaign

    NYTimes.com kicked off a branding campaign that capitalizes on the familiar New York Times slogan, "All the news that's fit to print," with a subtle update: "All the news that's fit to click—or blog, stream, archive, digitize, email, personalize, etc." NYTimes.com will run ads in advertising trade publications as well as the Times. The campaign will also include online, television, radio and outdoor.

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