Emeryville, Calif.—J.L. Halsey, parent company of ClickTracks, EmailAdvisor, EmailLabs, Hot Banana, Lyris Technologies, and Sparklist, last week said it will seek stockholder approval to change its name to Lyris Solutions Inc. at the company’s annual stockholder meeting later this summer.
The company also announced the appointment of two new members of its board: Luis Rivera, president-CEO of J.L. Halsey, and James A. Urry, a partner at Court Square Capital.
“Over the past two years, we have acquired leading providers of marketing technology solutions. We feel this name change will better serve both our branding strategies and facilitate our efforts to increase awareness within the investment community,” Rivera said, in a statement. “Today, we are serving more than 10,000 clients throughout the world with innovative email marketing, Web analytics and Web content management offerings. As we implement our strategy that focuses on integrated offerings under a unified brand, a new corporate name will further those efforts,” he added.