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I just flew in from the trade show and boy are the booths tired

By Tom Nightingale, president-sales and marketing, ModusLink

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2007 Media Power 50: Trades

May 7, 2007 - 5:30 pm EDT
   
 
   
 
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  • Automotive News

    Phone: (313) 446-6790

    URL: www.autonews.com

    Circulation:76,595

    Ad revenue: $25 million

    Ad rate: $19,185 for 1 page 4/C

    Comment: The industry bible expanded its global coverage last year, launching a Web site and email newsletter covering the Chinese auto industry. (Automotive News is owned by Crain Communications Inc., which publishes BtoB.)

    Builder

    Phone: (202) 452-0800

    URL: www.builderonline.com

    Circulation:144,131***

    Ad revenue: $20 million

    Ad rate: $18,815 for 1 page 4/C

    Comment: Despite a 10% drop in housing starts in 2006, Builder's display advertising revenue increased 5%. The magazine also published its first single-sponsored issue, in which Weyer-haeuser ran a branding campaign

    for iLevel.

    Daily Variety

    Phone: 323-857-6600

    URL: www.variety.com

    Circulation:67, 000 (daily and weekly combined)***

    Ad revenue: N/A

    Ad rate: $25,542 for 1 page 4/C

    Comment: Daily Variety shifted from a paid to a free model on Variety.com, while adding digital editions of Daily Variety and Weekly Variety for a fee. Online revenue was up 70% in 2006.

    Furniture|Today

    Phone: (336) 605-0121

    URL: www.furnituretoday.com

    Circulation:20,381

    Ad revenue: N/A

    Ad rate: $14,130 for 1 page 4/C

    Comment: Last year, the publication launched Relish, for the high end of the furniture market. This year, it plans to introduce its first online publication, Green, to respond to the interest furniture manufacturers and retailers have in promoting eco-friendly home furnishings.

    IndustryWeek

    Phone: (216) 696-7000

    URL: www.industryweek.com

    Circulation:180,000**

    Ad revenue: N/A

    Ad rate: $28,798 for 1 page 4/C

    Comment: IndustryWeek redesigned its departments last fall to focus more tightly on manufacturing operations knowledge. As a result, it has attracted new advertisers in factory automation, telecommunications, business insurance and employee training.

    Nation’s Restaurant News

    Phone: (212) 756-5185

    URL: www.nrn.com

    Circulation:68,114***

    Ad revenue: N/A

    Ad rate: $16,350 for 1 page 4/C

    Comment: The must-read for restaurant buyers and suppliers recently redesigned its Web site (www.nrn.com), along with reallocating resources in

    order to differentiate its Web and print products.

    Supermarket News

    Phone: (212) 204-4336

    URL: www.supermarketnews.com

    Circulation:33,341***

    Ad revenue: N/A

    Ad rate: $18,800 for 1 page 4/C

    Comment: Emerging media is an area of focus this year for Supermarket News, which Penton Media acquired from Condé Nast last November.

    Women’s Wear Daily

    Phone: (212) 630-4600

    URL: www.wwd.com

    Circulation:37,000***

    Ad revenue: $47 million

    Ad rate: $27,730 gross for 1 page 4/C

    Comment: The flagship of Condé Nast’s Fairchild Fashion Group, WWD is a must-read throughout the fashion world. It now devotes special coverage to media and marketing in every single issue, up from twice a week.

    2007 MEDIA POWER 50
         
    No. 1 The Wall Street Journal No. 2 Google No. 3 Forbes.com
    No. 4 The New York Times No. 5. CNET Networks No. 6. Meet the Press
    No. 7 USA Today No. 8 BusinessWeek No. 9 ESPN 'SportsCenter'
      No. 10 Yahoo!  
         
    Top Newspapers Top Business Magazines Top IT Magazines
    Top Trades Top Web Sites Top Broadcast
      Top Out-of-home  

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