Cover Story P&G, Levi's, GE Innovate by Thinking in Reverse Some of the most compelling innovations of our time are poised to emerge not in the U.S. or other developed countries but in emerging markets such as China and India. By Natalie Zmuda on 06.13.11 5
Emerging-Market Growth War Pits Global Brand Giants Against Scrappy Local Rivals By Jack Neff on 06.13.11
Amsterdam Agencies Become Their Own Clients by Bringing Products to Market By Wouter Boon on 06.13.11 2