October 26, 2015 (Vol 87, Issue 20) - Print Archive - Advertising Age

Advertising Age

Print Issue Archive (Oct 26, 2015)

The $24 Billion Data Business That Telcos Don't Want to Talk About

The $24 Billion Data Business That Telcos Don't Want to Talk About

Under the radar, Verizon, Sprint, and other carriers have partnered with firms including SAP to manage and sell data.

By Kate Kaye on 10.26.15

K2 Begins a Probe of the Ad Industry, but Who Are They?

K2 Begins a Probe of the Ad Industry, but Who Are They?

By Alexandra Bruell on 10.26.15

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ANA, 4A's Are Never at Odds (Except When They Are)

ANA, 4A's Are Never at Odds (Except When They Are)

By Judann Pollack and Maureen Morrison on 10.26.15

Believe It or Not, It's Perfectly Fine if Your Idea Isn't Data-Driven

Believe It or Not, It's Perfectly Fine if Your Idea Isn't Data-Driven

By Ken Wheaton on 10.26.15

How TV Networks Decide Which Shows Will Stay and Which Will Get the Ax

How TV Networks Decide Which Shows Will Stay and Which Will Get the Ax

10.26.15

As Retailer Digital Exchanges Proliferate, Will They Become the New Trade Promotion?

As Retailer Digital Exchanges Proliferate, Will They Become the New Trade Promotion?

By Jack Neff on 10.28.15

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As Data Grows More Valuable, Marketers Seek New Ways to Secure It

As Data Grows More Valuable, Marketers Seek New Ways to Secure It

By Jack Neff on 10.26.15

Why Does the ANA Seem to Be Tip-Toeing Around the 4A's on Rebate Issue?

Why Does the ANA Seem to Be Tip-Toeing Around the 4A's on Rebate Issue?

By Rance Crain on 10.26.15

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