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FEATURES
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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
Close-up with Laura Howard, CMO, ECI Telecom
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 This resource is for white papers. This information is made available to BtoB's audience courtesy of our sponsors. By registering for and downloading a whitepaper you may be contacted by our sponsor. |
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| FEATURED WHITEPAPERS |
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Case Study: Exceed B2B Lead Generation Goals with Social Media
Learn how social media can help you achieve your B2B lead-generation goals. This case study shows how Visual Mining tapped into the online communities at Toolbox.com to build brand awareness with new audiences and exceed lead-gen goals by 60% in two weeks. Download this free case study today! |
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Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology
What if you could use “push-button” technologies to increase your bottom line? This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Learn more. |
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CRM Sales Force Automation Software Comparison Guide
Learn the 5 leading vendors and their flagship products. Compare these packages across 46 features including categories such as platform, pricing, enterprise software integration, Sales Information Tools and Marketing Automation. |
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Mouseover Whitepaper Title for Details
- ANALYTICS
- Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology
Brought to you by:SPSS
- What if you could use “push-button” technologies to increase your bottom line? This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Learn more.
- CRM
- CRM Sales Force Automation Software Comparison Guide
Brought to you by:InsideCRM
- Learn the 5 leading vendors and their flagship products. Compare these packages across 46 features including categories such as platform, pricing, enterprise software integration, Sales Information Tools and Marketing Automation.
- Automating the Acquisition Process with Enterprise Level CRM
Brought to you by:InsideCRM
- Sales Force Automation helps your company move beyond simply tracking contacts, leads, tasks and activities. SFA facilitates not only converting those leads to customers but also integrates with Finance and Operations on the back end. All your bases are covered with minimal disruption to your IT staff. We'll show you how.
- DIRECT MARKETING
- Improve customer retention and loyalty while driving revenue
Brought to you by:InfoPrint
- This white paper is intended to educate IT and print production managers in service bureaus about the TransPromo opportunity that is emerging worldwide. A business-to business (B2B) and business-to-consumer (B2C) direct marketing strategy, TransPromo (transactional + promotional) combines personalized messages and offers with statements, invoices, and more.
- E-MAIL MARKETING
- Make Your Email Newsletter Smart and Then Watch it Work
Brought to you by:StreamSend
- Email newsletters can turn subscribers into enthusiastic customers for life when done properly. StreamSend's Guide for Smart Email Newsletters is intended to help plan and create successful email newsletters from scratch or to refresh existing campaigns.
- Demystifying Email Deliverability
Brought to you by:Campaigner
- Take a fresh new look at the holistic factors that impact email deliverability. The study captures the practices and intentions of 517 companies to isolate top-performing organizations and benchmark current practices in email deliverability.
- LEAD GENERATION
- Buyer Personas for Effective Lead Segmentation
Brought to you by:Bulldog Solutions
- This white paper provides a step-by-step guide to uncovering key attributes of your most valuable customers and building buyer personas to drive lead segmentation and lead nurturing campaigns.
- Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas
Brought to you by:Bulldog Solutions
- A step-by-step guide on how to define the key attributes of your most valuable customers and build buyer personas to drive targeted online marketing.
- B2B Lead Gen: Marketing ROI Performance & Evaluation Study
Brought to you by:GoToMeeting Corporate
- MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead-generation performance. Download the MarketingProfs Report to read the study’s full findings and to learn how you can effectively calculate and leverage lead-generation ROI within your own organization.
- MARKETING AUTOMATION
- 8 Quick Steps to Double B2B Conversions
Brought to you by:Pardot
- You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
- SOCIAL MEDIA
- Case Study: Exceed B2B Lead Generation Goals with Social Media
Brought to you by:Toolbox.com
- Learn how social media can help you achieve your B2B lead-generation goals. This case study shows how Visual Mining tapped into the online communities at Toolbox.com to build brand awareness with new audiences and exceed lead-gen goals by 60% in two weeks. Download this free case study today!
- 5 Social Media Marketing Best Practices for B2B
Brought to you by:Toolbox.com
- This white paper presents best practices and lessons learned in social media marketing, based on the experiences, successes, and challenges of Toolbox.com advertising partners over the last decade. Information in this paper will help serve as a foundation for marketers looking to create or tweak their social media strategy.
- VERTICAL MARKETING
- A Growing Market: The Medical Practice Of The Future
Brought to you by:MGMA
- The savvy marketer cannot ignore one of the healthiest growth markets in the US: the healthcare industry. With upcoming healthcare changes and the aging population, medical practices are a solid market with enormous purchasing power. Get an in-depth, behind the scenes look at the medical practice of the future and how to competitively position your products and services.
- WEBCASTS/WEBINARS
- Getting the Most from Your Marketing Events: The ROI of In-Person Seminars, Trade Shows and Webinars
Brought to you by:GoToMeeting Corporate
- This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
- The Definitive Webinar Marketing eGuide
Brought to you by:GoToMeeting Corporate
- This new Quantum Leap Marketing eGuide provides the definitive roadmap for creating a Webinar marketing plan designed to significantly boost sales for your company. The comprehensive eGuide also includes a Webinar marketing plan outline and Webinar invite to help you get started today.
- How to Present Effectively Online
Brought to you by:GoToMeeting Corporate
- Webinars and online meetings are the perfect tools for today's 24/7 business environment and organizations with growth and reach ambitions. Download How to Present Effectively Online to learn how to make your online presentations successful and how to pick the right solution for you.
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