Brought to you by: ExactTarget

Are you looking for tangible ways to improve your email design? Then look no further. Whether you’re a marketer or a designer, this whitepaper will help you improve your emails with concrete design examples, the latest research, and best practice recommendations.”

 

Brought to you by: The Kern Organization

Get our FREE white paper to discover why best-in-class companies use lead nurturing programs to achieve better campaign response rates, increased lead qualification rates, larger average order sizes, and higher revenue. Boost sales performance today with these valuable insights!

 

Brought to you by: Silverpop

Today's B2B marketers have a wealth of technology at their fingertips, but it's not enough to win big. To do so, you need to recognize the importance of process and strategy in the scheme of B2B marketing. Businesses with mature lead-management systems see sales acting on more leads, a decrease in follow-up time for sales leads, and higher close rates for marketing-generated leads.

 

Brought to you by: Melissa Data Corp.

A recent TDWI study reported that organizations lose more than $611 billion each year due to bad data, which includes duplicate records. Duplicate records contribute to waste, inefficiencies and prevent you from achieving an accurate, single view of the customer. Learn how to develop a deduplication process that fits both your business rules and budget.

 

Brought to you by: Lyris

Load and send? Batch and blast? Those concepts are ancient history in today’s email marketing environment. Now, email marketers must navigate through a complicated landscape of shifting customer expectations, challenging new technologies, evolving government regulations and other issues old-school direct marketers never had to face.

 

Brought to you by: MGMA

The savvy marketer cannot ignore one of the healthiest growth markets in the US: the healthcare industry. With upcoming healthcare changes and the aging population, medical practices are a solid market with enormous purchasing power. Get an in-depth, behind the scenes look at the medical practice of the future and how to competitively position your products and services.