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FEATURES
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ABOUT US
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BtoB WEBCASTS
BtoB Webcasts bring together business-to-business marketers and experts for discussions about the strategies and tools marketers are using to reach their target audiences. For more details about each event, click on the appropriate link below. By registering for a webcast, you may be contacted by the webcast's sponsor.
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Digital Magazines - Strategies for Today & Tomorrow |
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Learn how publishers are leveraging digital magazines to save costs and drive revenue streams during difficult economic times.
Attend this Webcast to learn:
-How to get digital readership to critical mass for cost savings
-Key considerations for choosing your digital edition solution
-How to leverage social media for increased readership
-How your digital magazine is different than your website
-Tips beyond circulation: revenue generation via digital magazines
-How to use digital magazines to reach smartphone and e-reader users
NOW AVAILABLE
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Making Money from Lead Generation |
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With print ad pages falling, b-to-b media companies are looking to lead generation programs to help generate revenue. Attend this Webcast as we explore tried-and-true tactics and techniques for helping marketers generate leads online. BtoB's Media Business media editor, Sean Callahan, will moderate this panel on how b-to-b media companies are generating leads for their advertisers.
NOW AVAILABLE
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