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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
Close-up with Keith Pigues, VP-CMO, Ply Gem Industries
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BtoB's VIDEO ARCHIVE:
INSIGHT FROM TOP MARKETERS
Watch top b-to-b marketers from companies such as American Express,
Siemens and Eastman Kodak answer a variety of questions about their
strategies, goals and tactics. The video clips, carefully chosen and
edited, were gathered at BtoB and industry events.
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BtoB at the DMA We talk to Dave Frankland of Forrester Research, and Mike Savage of Merkle.
October 21, 2009 |
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Chicago NetMarketing Breakfast:
Angela Sanders of Aon Risk Services; Al Maag of Avnet; and Lisel Cherry of CME Group
June 3, 2009 |
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What's the value of social media marketing?
Paul Gillin, author, "Secrets of Social Media Marketing"
May 14, 2009 |
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Chicago Chapter of the BMA:
George Stenitzer, VP-Corporate Communications, Tellabs, Inc.
April 8, 2009 |
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BtoB NetMarketing Breakfast - NYC
How are marketers doing business in the current economy
March 11, 2009 |
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BtoB's Best:
Have your measurement metrics changed in the past year? |
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BtoB's Best: Do you have any cautionary advice about social media marketing?
November 11, 2008 |
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BtoB's Best: What do you think will be the top b-to-b marketing trends of 2009?
November 11, 2009 |
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BtoB's Best 2008:
Panel Question: How are top marketers dealing with the new economy?
November 11, 2008 |
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BtoB's Best 2008:
Tom Haas, CMO, Siemens
November 11, 2008 |
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BtoB's Best 2008: Michael MacDonald, Corporate SVP & SVP-operation effectiveness, Xerox Corp.
November 11, 2008 |
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BtoB's Best 2008:
Michael Mendenhall, SVP and CMO, Hewlett-Packard Co.
November 11, 2008 |
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BtoB's Best 2008: Eduardo Conrado, VP-global business and technology marketing, Motorola
November 11, 2008 |
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BtoB's Best 2008: Mark Gambill, VP and CMO, CDW
November 11, 2008 |
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Question: What's the thinking around online and in-person events next year?
November 20, 2008 |
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BtoB's Best 2008: Marcy Shinder. VP-brand marketing and strategy, American Express OPEN
November 11, 2008 |
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BtoB's Best 2008 - Marketer of the Year: Jeff Hayzlett. VP, Chief Business Development Officer, Easman Kodak
November 11, 2008 |
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Question:
What is your best advice for those considering a Web site relaunch?
November 6, 2008 |
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Question:
Given the current economy, has your interactive strategy or spending changed?
October 30, 2008 |
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Question: Given the current environment, are you more or less likely to try experimental marketing tactics?
October 23, 2008 |
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NetMarkting Breakfast- Chicago: Richard Long, manager of database and interactive marketing, UGS
May 20, 2008 |
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NetMarketing Breakfast - Chicago: Cliff Langston, Director of Global Marketing, Sigma Aldrich
May 20, 2008 |
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NetMarketing Breakfast - Chicago: Mark Freeman, global brand management, Caterpillar, Inc.
May 20, 2008 |
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NetMarketing Breakfast - Chicago: Jason Ferrara, VP-corporate marketing, CarreerBuilder.com
May 20, 2008 |
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NetMarketing Breakfast - New York: Chris Boylan, Information Builders
March 12, 2008 |
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