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Mountain View, Calif.—Google's YouTube is offering to viewers of select videos with preroll advertisements the option of skipping the ads entirely to go directly to the content.
11/13/09
Mountain View, Calif.
11/13/09
Coupons may not seem like a good bet for b-to-b marketers, conjuring up visions of online retailers that offer free shipping or free gifts to turn a quick sale.
11/12/09
Palo Alto, Calif.—The Chief Marketing Officer Council is expanding its presence in Latin America with a new advisory board, drawing senior marketing representation from 27 Spanish, French and Portuguese-speaking countries in the region.
11/14/09
Waltham, Mass.—E-mail marketing and survey company Constant Contact has released an iPhone application to enable mobile monitoring and management of e-mail campaigns.
11/13/09
Forced to slash marketing budgets as the economy collapsed, the top 100 b-to-b advertisers spent an estimated $5.03 billion on media last year, down 10.2% from $5.60 billion in 2007, according to a BtoB analysis of ad spending data from TNS Media Intelligence.
09/14/09
Redmond, Wash.—Microsoft Corp.’s Bing search engine, which has been gaining market share against its rivals, announced a new partnership with “answer engine” Wolfram Alpha.
11/12/09
San Francisco—The Digital Partnership, a b-to-b digital advertising network in the U.K., Thursday announced a partnership with Bizo, a b-to-b audience targeting platform
11/13/09
Each year, BtoB asks a panel of five Web site design and usability experts to identify 10 of the best b-to-b Web sites out there. Though the medium continues to evolve, with such features as video and
09/14/09
Seattle—Worktank, a digital marketing agency, announced that Carrie Byrne has been promoted to creative director, from associate creative director. The agency also announced that Corey Pilkington has been promoted to director of client services, from account supervisor.
11/13/09
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