10 GREAT WEB SITES

We asked five industry experts to point out what works—and doesn't—in the world of b-to-b Web sites, and also to comment on a few of their favorite examples. This year's experts are:

Hoa Loranger, user experience specialist, Nielsen Norman Group; William Rice, president, Web Marketing Association;
Alan Webber, senior analyst, Forrester Research;
Aaron Kahlow, chairman and founder of the Online Marketing Summit and managing partner of search and usability firm BusinessOnLine;
Dana Todd, CMO of Newsforce Inc. and chairwoman of Search Engine Marketing Professional Organization's (SEMPO's) education committee.

Take a look at each of our picks here, then read the overview.

	Adobe URL: www.adobe.com Target audience: Developers, creative professionals, knowledge workers, IT professionals Key Web executive: Andy Young, VP-Web marketing No. of employees who work on the site: N/A Last major redesign: December 2007, with ongoing updates No. of pages on site: More than 500,000 Web developer: In-house, along with several interactive agencies READ MORE
	Cisco Systems URL: www.cisco.com/SMB Target audience: IT executives and users—and most recently, the small and midsize business market Key Web executive: Michael Metz, senior director of Web marketing and strategy No. of employees working on the site: 140 marketing and IT people Last major redesign: Constant iterations No. of pages on site: Close to 2 million; SMB section has 30 to 40 Web developer: In-house and Ogilvy & Mather (an advertising agency) READ MORE
	Formway Furniture URL: www.formway.com Target audience: Architects, interior designers, business owners, facilities managers Key Web executive: Emma Smith, product manager No. of employees who work on the site: 2 Last major redesign: 2007 No. of pages on site: About 50 Web developer: Reactive Media READ MORE
	InFocus Corp. URL: www.infocus.com Target audience: IT professionals and company purchasing agents Key Web executive: John Stalnaker, Web strategist Number of employees who work on the site: 4 Last major redesign: July 2008 Number of pages on site: More than 10,000 Web developer: InFocus Web Services, ISITE Design, PixusMedia and ServerLogic READ MORE
	Information Technology Toolbox URL: ITtoolbox.com Target audience: IT professionals Key Web executive: Martin Sielaff, senior director of technology No. of employees working on the site: N/A Last major redesign: 2008 Pages on the site: Several million Web developer: In-house READ MORE
	Johns Manville URL: www.specjm.com Target audience: Building professionals, architects and specifiers, mechanical engineers Key Web executive: Joelle Patten, manager, Web and e-business No. of employees who work on the site: 14 Last major redesign: December 2007 No. of pages on site: Approximately 1,700 Web developer: Faction Media READ MORE
	TechSmith Corp. URL: Techsmith.com Target audience: Institutions and businesses, or anyone who wants to communicate their ideas and experiences visually Key Web executive: Teri Reblin, webmaster and creative services manager Employees working on the site: N/A Last major redesign: 2005 Pages on the site: 1,500 Web developer: In-house READ MORE
	Suni Imaging URL: www.suni.com Target audience: Dental professionals Key Web executive: Matthew Petchel of Brand Target Number of employees who work on the site: 3 Last major redesign: January 2008 No. of pages on site: 25 Web developer: Quexion and marketing agency Brand Target READ MORE
	ThomasNet URL: www.thomasnet.com Target audience: Industrial buyers and engineers across many verticals, as well as the government and military Key Web executive: Brad Mehl, VP-ThomasNet No. of employees who work on the site: N/A Last major redesign: 2008 No. of pages on site: More than 25 million Web developer: In-house READ MORE
	USPS URL: USPS.com Target audience: Consumers and businesses Key Web executives: Jane Langdon, manager, Internet channel and solutions; Bob Bernstock, president of shipping and mailing services Last major redesign: September 2008 Number of employees who work on the site: 7 No. of pages on site: Thousands Web developer: AKQA READ MORE