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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
Close-up with Laura Howard, CMO, ECI Telecom
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10 GREAT WEB SITES

We asked five industry experts to point out what works—and doesn't—in the world of b-to-b Web sites, and also to comment on a few of their favorite examples. This year's experts are:

Hoa Loranger, user experience specialist, Nielsen Norman Group; William Rice, president, Web Marketing Association;
Alan Webber, senior analyst, Forrester Research;
Aaron Kahlow, chairman and founder of the Online Marketing Summit and managing partner of search and usability firm BusinessOnLine;
Dana Todd, CMO of Newsforce Inc. and chairwoman of Search Engine Marketing Professional Organization's (SEMPO's) education committee.

Take a look at each of our picks here, then read the overview.

Adobe
Adobe
URL: www.adobe.com
Target audience: Developers, creative professionals, knowledge workers, IT professionals
Key Web executive: Andy Young, VP-Web marketing
No. of employees who work on the site: N/A
Last major redesign: December 2007, with ongoing updates
No. of pages on site: More than 500,000
Web developer: In-house, along with several interactive agencies
READ MORE

Cisco Systems
Cisco Systems
URL: www.cisco.com/SMB
Target audience: IT executives and users—and most recently, the small and midsize business market
Key Web executive: Michael Metz, senior director of Web marketing and strategy
No. of employees working on the site: 140 marketing and IT people
Last major redesign: Constant iterations
No. of pages on site: Close to 2 million; SMB section has 30 to 40
Web developer: In-house and Ogilvy & Mather (an advertising agency)
READ MORE

Formway
Formway Furniture
URL: www.formway.com
Target audience: Architects, interior designers, business owners, facilities managers
Key Web executive: Emma Smith, product manager
No. of employees who work on the site: 2
Last major redesign: 2007
No. of pages on site: About 50
Web developer: Reactive Media
READ MORE

InFocus
InFocus Corp.
URL: www.infocus.com
Target audience: IT professionals and company purchasing agents
Key Web executive: John Stalnaker, Web strategist
Number of employees who work on the site: 4
Last major redesign: July 2008
Number of pages on site: More than 10,000
Web developer: InFocus Web Services, ISITE Design, PixusMedia and ServerLogic
READ MORE

IT Toolbox
Information Technology Toolbox
URL: ITtoolbox.com
Target audience: IT professionals
Key Web executive: Martin Sielaff, senior director of technology
No. of employees working on the site: N/A
Last major redesign: 2008
Pages on the site: Several million
Web developer: In-house
READ MORE

Johns Manville
Johns Manville
URL: www.specjm.com
Target audience: Building professionals, architects and specifiers, mechanical engineers
Key Web executive: Joelle Patten, manager, Web and e-business
No. of employees who work on the site: 14
Last major redesign: December 2007
No. of pages on site: Approximately 1,700
Web developer: Faction Media
READ MORE

TechSmith
TechSmith Corp.
URL: Techsmith.com
Target audience: Institutions and businesses, or anyone who wants to communicate their ideas and experiences visually
Key Web executive: Teri Reblin, webmaster and creative services manager
Employees working on the site: N/A
Last major redesign: 2005
Pages on the site: 1,500
Web developer: In-house
READ MORE

Suni Imaging
Suni Imaging
URL: www.suni.com
Target audience: Dental professionals
Key Web executive: Matthew Petchel of Brand Target
Number of employees who work on the site: 3
Last major redesign: January 2008
No. of pages on site: 25
Web developer: Quexion and marketing agency Brand Target
READ MORE

ThomasNet
ThomasNet
URL: www.thomasnet.com
Target audience: Industrial buyers and engineers across many verticals, as well as the government and military
Key Web executive: Brad Mehl, VP-ThomasNet
No. of employees who work on the site: N/A
Last major redesign: 2008
No. of pages on site: More than 25 million
Web developer: In-house
READ MORE

United States Postal Service
USPS
URL: USPS.com
Target audience: Consumers and businesses
Key Web executives: Jane Langdon, manager, Internet channel and solutions; Bob Bernstock, president of shipping and mailing services
Last major redesign: September 2008
Number of employees who work on the site: 7
No. of pages on site: Thousands
Web developer: AKQA
READ MORE


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